Summer Surprises can be described as The Summer
Capital of Fun. In Dubai, Summer heralds a special
time for children, it's when Dubai Summer Surprises
kick off, bringing color, excitement and above
all, loads of surprises to the city.
was launched in the summer of June 1998 as yet
another pioneering initiative from the Government
of Dubai to boost tourism and shopping in Dubai,
with the long-term objective of turning Dubai
into a year-round tourism destination.
it has evolved into a yearly event which children
from all over the world eagerly look forward
to. For ten whole weeks there's never a dull
moment for kids, which is the main concern of
DSS, since the year it was launched.
Summer Surprises had a clear mandate to energize
trade and tourism during the relatively lean
summer months by drawing vacationing families
to hotels, shopping malls, entertainment centers
and other climate-controlled venues.
it unfolds weekly surprises from June to August
under different themes, with the involvement
of different Government departments and the
support of Key Sponsors and other companies
from the private sector.
malls, under the umbrella of the Dubai Shopping
Malls Group (DSMG), become hubs of entertainment,
providing shows and hosting key events of the
different surprises. On the other hand, hotels
and hotel apartments offer a variety of discounted
packages, enabling families to have a cost-effective,
fun filled holiday.